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Over the past few years, marketers communicating via email have learned a new word that’s become ever more important to their success - Deliverability. While at first glance deliverability - inbox placement of emails - may seem like something that is only addressed in an email application, it actually spans many of the marketing systems that today’s savvy marketers use.
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05/12/2008 - 05/13/2008 MarketingSherpa Selling Subscriptions Online
05/12/2008 - 05/14/2008 CMA National Convention & Trade Show
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Look at it from your customer’s or your reader’s point of view and ask yourself this important question: What benefit are they receiving from you when you blast them with untargeted or irrelevant emails?
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Recently, I've been noticing something unusual on my social networks, such as the Email Marketer's Club and Facebook. Interactions between bloggers and these social clubs are also beginning to creep into the inbox, and that’s all for the better.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
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