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		<title>Parting Out Your PPC Campaigns</title>
		<description>Comments for Parting Out Your PPC Campaigns at http://www.lyrishq.com , comment 0 to 1 out of 1 comments</description>
		<link>http://www.lyrishq.com</link>
		<lastBuildDate>Sat, 05 Jul 2008 12:35:21 +0100</lastBuildDate>
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			<title>Why is PPC management important?</title>
			<link>http://www.lyrishq.com/content/view/120/40/#pc_15</link>
			<description>Although many customers feel that PPC, being a paid marketing strategy, can be handled easily, the real world scenario is not so. Even PPC advertising campaigns can face stiff competition when it comes to price bidding and it can be quite a challenge to manage a series of ads along with the financial aspect.  - concord</description>
			<pubDate>Fri, 04 Apr 2008 06:42:22 +0100</pubDate>
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