Comments for Open Rates Don't Matter at http://www.lyrishq.com , comment 0 to 2 out of 2 comments http://www.lyrishq.com Sat, 04 Jul 2009 17:44:04 +0100 FeedCreator 1.7.2 http://www.lyrishq.com/index.php/Email-Marketing/Open-Rates-Don-t-Matter.html#pc_218 hi, I found that using net income per (converted) order divided by total mailing cost of the campaign may be more telling the truth for my marketing campaigns. I'd like to call it conversion cost. Any advice? - Eric Wed, 22 Apr 2009 01:00:35 +0100 http://www.lyrishq.com/index.php/Email-Marketing/Open-Rates-Don-t-Matter.html#pc_215 this is interesting, thanks a lot~ - Eric Mon, 20 Apr 2009 18:30:38 +0100