Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
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ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
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Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
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EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
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BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.
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When you think about accessibility, usability and search engine optimization (SEO) you might think it too difficult to achieve all three in your Web design. However, if your Web page structure is designed the right way, then common usability techniques will also provide for many of the regulated accessibility needs, and both of those combined will provide for great SEO.
What if I told you that you could increase the effectiveness of your current marketing campaigns while, at the same time, decrease your company's impact on the environment—and that after an initial investment, you'd actually save marketing dollars. Would you jump at the chance? Your competition might have already.
We may make products or provide services, and this is what eventually earns us revenue. But is this all that we do? And does our answer to this question have any bearing on our marketing programs?
Key Performance Indicators (KPIs), should be at the core of how you analyze and report your web site's effectiveness. By selecting meaningful KPIs to track, you can quickly become aware of changes in visitor behavior.
Optimizing content for search engines has become a fine art these days. Marketers spend countless hours developing a set of long-tail (and maybe some not-so-long tail) keyword phrases that are deemed vital to the success of their Web sites and their rank in the search engine results pages (SERPs). But even the best written content needs extra help to stay at the top.
In my last post we spent some time talking about 