Email Marketing
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‘Ping-Pong!’ That oh-so-familiar sound plays to tell me that an email has arrived - I’m sure I'm not the only one who still gets a small thrill from the feeling that someone has taken the trouble to write to me. Ooh, it’s from one of my friends asking whether I’d like to go out for a meal tonight. I hit reply and the conversation begins.
I'm not talking about calculating the monetary value of an email address this time, or even the lifetime value of your email subscribers.
Recently, I've been noticing something unusual on my social networks, such as the Email Marketer's Club and Facebook. Interactions between bloggers and these social clubs are also beginning to creep into the inbox, and that’s all for the better.
The future of email marketing is here, and it's in your customers' hands.
There’s a lot more learning to be had beyond open and click-through rates for your email marketing campaigns. By employing a web analytics tool to analyze the behavior of respondents you can gain valuable insight to just how effective your email campaign is—or isn’t.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
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