Email Marketing
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This article explains why you build a stronger house mailing list when you follow the best practices of list hygiene, relevancy, reader engagement and permission instead of grabbing every email address you come across.
No matter how much your reader audience has in common, you have many mini-audiences buried in it. This article explains who your eight audiences are and how you can meet their needs.
Segmenting helps boost your email program's response rate because you are better able to tailor offers to match subscribers' needs, wants and interests. This article explains how to do it even if you think you have no information about your audiences.
Spam is no longer just any email message that arrives uninvited in your inbox. It now includes any email message your recipient doesn’t want anymore, even the ones they opted into. Even yours. This article explains how you can use Recognition to reduce spam complaints.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.