Email Marketing
Twelve Email Rules to Live By Print E-mail
Written by Lyris HQ Staff Writer   
Wednesday, 07 February 2007
Email RulesAdvice for email marketers - twelve things you should be sure to do in every email campaign you send to make your email messages more user friendly.
 
Charity or Business Model? Print E-mail
Written by Marilyn Latham   
Wednesday, 31 January 2007
Corporate Social ResponsibilityWe may make products or provide services, and this is what eventually earns us revenue. But is this all that we do? And does our answer to this question have any bearing on our marketing programs?
 
Monitor Feedback to Boost Deliverability (ClickZ E-Mail Delivery Column) Print E-mail
Wednesday, 17 January 2007
Wise feedback management helps nurture email's most valuable quality: providing direct communication between you and your customers or subscribers. This article explains how and why you must pay attention and where you might be overlooking important feedback.
 
Creating Messages for PDA Readers Print E-mail
Written by Lyris HQ Staff Writer   
Monday, 08 January 2007
Tips on how to write copy for mobile and PDA readers.
 
Your 10-point Email Check-Up Plan Print E-mail
Written by Stefan Pollard   
Friday, 05 January 2007
10-Point Email Check-UpYou wouldn't drive your car for 50,000 miles without changing the oil and checking the tires. If you've let an entire year go by without getting under the hood of your email marketing program, you don't know what's working and what's about to break down the next time you send.
 
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

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ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

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HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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