Email Marketing
Unsubscribing: Get More Out of "Goodbye" (ClickZ E-Mail Delivery Column) Print E-mail
Wednesday, 16 August 2006
Article reviews research from EmailLabs' 2007 unsubscribe survey and outlines areas where marketers can use the unsubscribe process either to retain opt-outs or refine and improve their email programs.
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Split Test for Success Print E-mail
Written by Marilyn Latham   
Tuesday, 01 August 2006
Split TestThis article explains how to run split tests using a sample of your audience before launching a campaign in order to test for the best performance.
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Beyond the Open Rate: Metrics that Matter Print E-mail
Monday, 31 July 2006
This article explains the metrics that can more precisely show you how well, or how poorly, your email program is performing, moving from process metrics like opens and clicks to goal-oriented metrics that measure how well your program contributes to your company's overall revenue picture.
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The Ten Most-Ignored Best Practices Print E-mail
Written by Stefan Pollard   
Thursday, 13 July 2006
Results from a 2006 performance study assessing how well consumer and business email marketers integrated best practices into their newsletters; lists which best practices were used most often and were most often ignored.
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How National Geographic Can Punch Up Your Subject Lines Print E-mail
Written by Lyris HQ Staff Writer   
Thursday, 13 July 2006
What's In Your MindIf you want to write better subject lines, article titles and teasers, reach for a National Geographic magazine cover and study the taglines. In just three to five well-chosen words, they draw the reader in past the classic yellow-rimmed cover with its gorgeous color photography to the cover story and secondary material.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

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ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

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HotBanana

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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