Email Marketing
11 Tips to Make Life Easier for Your Subscribers Print E-mail
Written by Lyris HQ Staff Writer   
Friday, 07 April 2006
How to identify and reduce subscriber barriers to opting in, engagement, interaction and opting out of your email program.
 
Capture More Customer Data with Profile Update Pages Print E-mail
Monday, 27 February 2006
Article explains the value of creating a subscriber profile page and offering it at registration, along with tactics for encouraging more subscribers to fill out the information to strengthen your relationship with them.
 
Email Subject Lines: 15 Rules to Write Them Right Print E-mail
Written by Lyris HQ Staff Writer   
Tuesday, 31 January 2006

How effectively do your subject lines tell readers who you are, what you want and why they should open your message? Send them to boot camp with this article for a good workout and makeover.

 
The Numbers are In on Email Subscriber Inactive Rates Print E-mail
Written by Lyris HQ Staff Writer   
Monday, 30 January 2006
Article outlines the interest-dropoff timeline after opt-in, based on studies showing subscriber interest can wane as early as three weeks after opt-in.
 
User Not Found: Email Bounces Explained Print E-mail
Monday, 30 January 2006

This article explains the reasons emails don't get delivered and helps non-tech-oriented emailers read and understand their delivery reports.

 
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

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