Email Marketing
20 Tips for Better B2B Newsletter Content Print E-mail
Sunday, 03 October 2004

This article explains how to boost the message value in your business-to-business email newsletters, where the focus is on generating leads, showing thought leadership and strengthening customer relationships.

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12 Tips To Re-Engage Your "Inactive" Recipients Print E-mail
Written by Lyris HQ Staff Writer   
Wednesday, 30 June 2004
Based on some preliminary EmailLabs analysis, we estimate that 25 to 33 percent of the typical email list may be comprised of "inactive" recipients. In this context, we are defining inactive recipients as those who have not opened AND clicked on a single email over a given period of time/number of emails. Here are some thoughts on what this means and what to do about it.
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How to Reduce Email Bounces - 14 Quick Tips Print E-mail
Written by Lyris HQ Staff Writer   
Tuesday, 01 June 2004
How to Reduce Email BouncesIf you are an active email marketer, managing and reducing your email bounces (see definition below) has never been more critical. Actively managing your bounces can reduce your email delivery costs and increase conversions, improving the ROI of your email campaigns.
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Using Alt Tags in HTML Emails Print E-mail
Written by Lyris HQ Staff Writer   
Monday, 31 May 2004
Alt TagsAlt tags can help you tell your email story when readers disable images or read email in the preview pane. This article gives you several ways to use this HTML code.
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Conducting Your Email Marketing Year-End Review Print E-mail
Written by Lyris HQ Staff Writer   
Sunday, 30 November 2003
This step-by-step guide shows you how to conduct a thorough but useful analysis of your email marketing program's performance over the last business year.
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

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ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

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HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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