Email Marketing
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Why is sending an email message like launching the Space Shuttle?
The most important real estate in your email message is the first one readers see when your message pops into their inboxes. This article explains what snippets are, why they're important and how to use them to further induce subscribers to open your messages.
Be it therefore resolved: 2008 will be the year you either fine-tune your email marketing program or finally kick it into high gear and work out the thorny problems that have been preventing you from getting your highest return possible.
One of the most encouraging developments in the relationship between ISPs and commercial email senders is a growing trend toward transparency, where the ISP explains more clearly what senders have to do to get more of their emails delivered to the inbox. This article lists where to find delivery and contact information for several major ISPs. (ClickZ E-Mail Delivery Column)
Results and analysis of 2007 unsubscribe survey among email marketers.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.