Email Marketing
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An effective email message is one where the call to action is clear, concise and visible to anyone reading the message in any format. This article outlines eight ways to make your call to action (CTA) heard loud and clear.
Building a high-quality, responsive mailing list is hard work. It takes more than just slapping a few thousand email addresses into your database and then blasting out offers. If that was all you had to do, everybody would have one. Truth is, acquiring addresses is just part of the process. You must also recognize that you have a relationship with the person behind each of your addresses. When you manage that relationship well, that address will become a more valuable part of your list, strengthening it in the process.
You’re a hip email marketer, always up on the latest trends. Your newsletter is multipart-MIME, baby, and your list segmented nine different ways and twice on Tuesday. In short, you’re the bees’ knees of email – or so you thought.
Advice for email marketers - twelve things you should be sure to do in every email campaign you send to make your email messages more user friendly.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
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ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.