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Creating Messages for PDA Readers |
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Written by Lyris HQ Staff Writer
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Monday, 08 January 2007 |
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Tips on how to write copy for mobile and PDA readers.
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Your 10-point Email Check-Up Plan |
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Written by Stefan Pollard
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Friday, 05 January 2007 |
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Run your email-marketing program through this list of 10 diagnostics pinpointing to keep it in top running condition.
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Now What Was the Name of that Restaurant Again? |
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Written by Marilyn Latham
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Wednesday, 06 December 2006 |
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There’s lots of discussions about subject lines, generally in the category of “how do I write more effective ones?” The person posing the question is interested in getting a greater response from their email marketing campaign: better open rates, more clickthroughs, increased conversions. All fine and good things… for YOU the email marketer. But what about your customers or your readers? What they may be interested may be different than what you may be interested in.
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'Tis the Season for Standout Subject Lines |
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Written by Stefan Pollard
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Monday, 06 November 2006 |
 You're going to be facing more competition than ever this year, not just for your recipients' business but also for your spot in their inbox. Your best defense is your subject line, but now you have to ratchet up your efforts even more to stand out in the coming flood of offers, year-end round-ups, solicitations and outright spam.
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The Elusive Value of the "Industry Benchmark" |
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Written by Lyris HQ Staff Writer
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Wednesday, 18 October 2006 |
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At a recent webinar held by Lyris in conjunction with the American Marketing Association, Lyris gave a presentation on opt-in email marketing and how to grow your list while respecting your recipients and your commitment to opt-in principles. At the end of the presentation, participants were given an opportunity to ask questions. These questions were compiled and the answers distributed via email to all the participants.
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