Email Marketing
Creating Messages for PDA Readers
Written by Lyris HQ Staff Writer   
Monday, 08 January 2007
Tips on how to write copy for mobile and PDA readers.
 
Your 10-point Email Check-Up Plan
Written by Stefan Pollard   
Friday, 05 January 2007
Run your email-marketing program through this list of 10 diagnostics pinpointing to keep it in top running condition.
 
Now What Was the Name of that Restaurant Again?
Written by Marilyn Latham   
Wednesday, 06 December 2006
There’s lots of discussions about subject lines, generally in the category of “how do I write more effective ones?” The person posing the question is interested in getting a greater response from their email marketing campaign: better open rates, more clickthroughs, increased conversions. All fine and good things… for YOU the email marketer. But what about your customers or your readers? What they may be interested may be different than what you may be interested in.
 
'Tis the Season for Standout Subject Lines
Written by Stefan Pollard   
Monday, 06 November 2006
Standout Subject LinesYou're going to be facing more competition than ever this year, not just for your recipients' business but also for your spot in their inbox. Your best defense is your subject line, but now you have to ratchet up your efforts even more to stand out in the coming flood of offers, year-end round-ups, solicitations and outright spam.
 
The Elusive Value of the "Industry Benchmark"
Written by Lyris HQ Staff Writer   
Wednesday, 18 October 2006
At a recent webinar held by Lyris in conjunction with the American Marketing Association, Lyris gave a presentation on opt-in email marketing and how to grow your list while respecting your recipients and your commitment to opt-in principles. At the end of the presentation, participants were given an opportunity to ask questions. These questions were compiled and the answers distributed via email to all the participants.
 
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

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HotBanana

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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