Email Marketing
The Ten Most-Ignored Best Practices PDF Print E-mail
Written by Stefan Pollard   
Thursday, 13 July 2006
Results from a 2006 performance study assessing how well consumer and business email marketers integrated best practices into their newsletters; lists which best practices were used most often and were most often ignored.
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How National Geographic Can Punch Up Your Subject Lines PDF Print E-mail
Written by Lyris HQ Staff Writer   
Thursday, 13 July 2006
What's In Your MindIf you want to write better subject lines, article titles and teasers, reach for a National Geographic magazine cover and study the taglines. In just three to five well-chosen words, they draw the reader in past the classic yellow-rimmed cover with its gorgeous color photography to the cover story and secondary material.
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To Blast or Not to Blast… PDF Print E-mail
Written by Dave Dabbah   
Wednesday, 28 June 2006
Email BlastLook at it from your customer’s or your reader’s point of view and ask yourself this important question: What benefit are they receiving from you when you blast them with untargeted or irrelevant emails?
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Are You Monitoring Your "Reply-To" Inbox? PDF Print E-mail
Written by Lyris HQ Staff Writer   
Tuesday, 13 June 2006
Article explains why you need to monitor every mailbox that can receive email so that you don't miss critical emails such as reader comments, questions or unsubscribe requests or ISP notices of delivery failures or spam complaints.
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How sophisticated is your customer segmentation? PDF Print E-mail
Written by Dave Dabbah   
Thursday, 01 June 2006

dartboard.gifSuggestions for collecting more useful and relevant information to create more realistic and responsive segments.

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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

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