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Power Up Your Snippet Text |
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Written by Stefan Pollard
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Friday, 11 January 2008 |
 The most important real estate in your email message is the first one readers see when your message pops into their inboxes. This article explains what snippets are, why they're important and how to use them to further induce subscribers to open your messages.
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Ten Easy Email Resolutions for 2008 |
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Written by Dave Dabbah
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Wednesday, 02 January 2008 |
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Be it therefore resolved: 2008 will be the year you either fine-tune your email marketing program or finally kick it into high gear and work out the thorny problems that have been preventing you from getting your highest return possible.
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What Do the ISPs Want from You? Check the Web |
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Written by Stefan Pollard
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Thursday, 20 December 2007 |
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One of the most encouraging developments in the relationship between ISPs and commercial email senders is a growing trend toward transparency, where the ISP explains more clearly what senders have to do to get more of their emails delivered to the inbox. This article lists where to find delivery and contact information for several major ISPs. (ClickZ E-Mail Delivery Column)
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Unsubscribing in 2007: Marketers Can Get More Out of Goodbye |
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Written by Stefan Pollard
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Wednesday, 05 December 2007 |
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Results and analysis of 2007 unsubscribe survey among email marketers.
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How Repetition Kills the Goose that Lays the Creative Egg |
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Written by Marilyn Latham
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Monday, 03 December 2007 |
 Change is good in newsletter design. This article explains how you can keep your standard message templates the same issue after issue yet tweak elements to keep them fresh.
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