Web Analytics
Budget Cuts? Use Web Analytics to Do More With Less PDF Print E-mail
Written by Lori Gariepy   
Wednesday, 11 June 2008
How To Do More With LessUnless you've been living under the proverbial rock, you're already aware that businesses throughout the United States are facing some tough economic times. Some businesses won't make it through. Other businesses will take a hit but will be able to keep going. So what's the key to helping your business rally through these trying times? Keeping a calm mindset, and figuring out ways to do more with less.
 
Dissecting Log Files PDF Print E-mail
Written by Lyris HQ Staff Writer   
Friday, 02 May 2008
Dissecting Log FilesPut away your magnifying glass and scalpel - all you'll need for dissecting your web server log files is your computer, a text editor and a little bit of analytical thought. In this article, we're going to take a look at the components of a web server log and discuss how analytics packages use these fields to provide meaningful data to you.
 
Analytics According to Captain Kirk PDF Print E-mail
Written by Matt Bailey (Founder, SiteLogic)   
Monday, 07 April 2008
Analyzing the Red-Shirt PhenomenonIn my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of my favorites is an analysis of the Red-Shirt Phenomenon in Star Trek.
 
The Right Approach to Analytics Can Provide E-Tailers with a Way Out of the Weeds PDF Print E-mail
Written by Dave Dabbah   
Monday, 24 March 2008
fieldofweeds.gifBricks and mortar were great for building pyramids and shopping malls, but as this new century blossoms, we’re increasingly recognizing that traditional buildings are no longer as essential as they once were.   
 
Redirection - What's it all about? PDF Print E-mail
Written by Andres Galdames   
Thursday, 20 March 2008
detour.gifWhile it can make user navigation easier, redirection can wreak havoc on your web analytics. This article explains the different ways that redirection can be used and which of the methods best lend themselves to analytics.
 
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

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ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

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HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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