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For most sites, the info stored in cookies can be a rich source of data that can be mined in many different ways. And if you actually write cookies for the purpose of data analysis, you can extract practically any information you desire from your site.
A page that links to another often does so from several different hyperlinks. The most common example is a home page with a navigation bar at the top and another with text only links at the bottom. Since both hyperlinks point to the same URL, the request is identical regardless of whether the user clicks the top link or the bottom. Marketers sometimes need to know which link is really being used more, since this can heavily influence site design decisions.
Does it feel like there's a revolving door on your home page? Are you noticing an abundance of short visits, zero-second visits or mass exits from your web site's front door? If so, you're in good company - these types of things are a common occurrence on many web sites.
A common urban legend claims that we only use 10% of our brains. The validity of that claim may be debatable, but here's one that isn't: Marketers use less than 10% of the rich visitor segmentation information available from their web sites. How can you push your web analytics brain to the limit?
If you're using any sophisticated web analytics program, you're probably familiar with a funnel report. The funnel, simply put, is a stage-by-stage view of visitors traversing your site, typically organized from top to bottom. Visitors from campaigns and other sources arrive at the top, pass through a 'qualification' stage where they're educated on your products and services, and then eventually continue on to your goal page.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
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ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.