SEO/SEM
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There are a lot of myths surrounding search engine optimization (SEO). I don't mean to gripe about it, but I just have to set the record straight - it's time to dispel these myths and get to the bottom of what's really going to improve your SEO. The five myths that bug me the most pertain to Meta Tags, Keyword Density, Redirects, Duplicate Content, and Dynamic URLs. (and don’t even get me started on Alt Attributes!)
In modern day web development, URL rewriting is becoming more common. Never heard of it? I'll be glad to explain: URL rewriting is the practice of converting a URL from one format to another by the web server at run time.
You can lead a horse to water, but you can't make it drink. I can't remember who coined that phrase—pretty sure it was Socrates or perhaps Groucho Marx—but I do know that Search Engine Marketing (SEM) was probably the furthest thing from their mind.
Bragging rights go to marketers who can assess keyword value based on visitor volume, revenue, conversion and perhaps the most important Web marketing metric: time on site. Here's a look at the criteria and limitations of some of these most common metrics to measure keyword success.
Google recently announced support for dayparting or 'ad scheduling' for AdWords campaigns. Dayparting allows an advertiser to determine an hourly schedule for online ads. If you can determine the hours in which an ad produces better results, you can improve your visibility.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
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ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.