SEO/SEM
URL Rewrites...Good or Evil? PDF Print E-mail
Written by Lyris HQ Staff Writer   
Thursday, 20 March 2008
http.gifIn modern day web development, URL rewriting is becoming more common. Never heard of it? I'll be glad to explain: URL rewriting is the practice of converting a URL from one format to another by the web server at run time.
 
SEM Concepts: A Tale of One Extremely Thirsty Horse PDF Print E-mail
Written by Andres Galdames   
Wednesday, 13 February 2008
thirstyhorse.gifYou can lead a horse to water, but you can't make it drink. I can't remember who coined that phrase—pretty sure it was Socrates or perhaps Groucho Marx—but I do know that Search Engine Marketing (SEM) was probably the furthest thing from their mind.  
 
A Formula for Keyword Success PDF Print E-mail
Written by Michael Stebbins   
Wednesday, 13 February 2008
success.gifBragging rights go to marketers who can assess keyword value based on visitor volume, revenue, conversion and perhaps the most important Web marketing metric: time on site. Here's a look at the criteria and limitations of some of these most common metrics to measure keyword success.
 
Parting Out Your PPC Campaigns PDF Print E-mail
Written by Michael Stebbins   
Wednesday, 13 February 2008
clock.gifGoogle recently announced support for dayparting or 'ad scheduling' for AdWords campaigns. Dayparting allows an advertiser to determine an hourly schedule for online ads. If you can determine the hours in which an ad produces better results, you can improve your visibility.
 
SEO: Focus On What Really Matters PDF Print E-mail
Written by Andres Galdames   
Wednesday, 13 February 2008
laptopblue.gifSix years ago it was all about getting as many search engine rankings as we could. Then, the focus shifted to getting traffic from those rankings. And now it seems to be about getting qualified traffic for relevant searches. The reality is that if you don't stay on top of what really counts, you may be lulled into a false sense of security when it comes to the success of your search marketing efforts.
 
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

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ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

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HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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