SEO/SEM
Social Traffic: Useless Gossip or Powerful Word of Mouth? PDF Print E-mail
Written by Matt Bailey (Founder, SiteLogic)   
Wednesday, 06 February 2008
gossip.gifThis article guides you along the new frontier of social media and explains the different levels of audience engagement and link referrals and provides strategies for capitalizing on this new trend to build your Web site and business.
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Making Link Bait and Viral Marketing Work - Part Ten PDF Print E-mail
Written by Jennifer Laycock, Search Engine Guide   
Thursday, 31 May 2007
Today, in the last part of this series, I'll look at the idea of capitalizing off of your competitor's failures. After all, the only thing better than free marketing is free marketing that makes you look better than the competition.
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Making Link Bait and Viral Marketing Work - Part Nine PDF Print E-mail
Written by Jennifer Laycock, Search Engine Guide   
Monday, 21 May 2007
Today we'll take a look at marketing the unexpected. The concept ties in closely to having the ability to act quickly but expands on it by making sure that businesses gain the ability to recognize the marketing ideas that fall into their laps.
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Making Link Bait and Viral Marketing Work - Part Eight PDF Print E-mail
Written by Jennifer Laycock, Search Engine Guide   
Friday, 18 May 2007
Today we'll take a look at the need to be able to act quickly when it comes to link bait and viral marketing campaigns. While being able to act quickly tends to be important in all areas of marketing, it's absolutely essential to a good viral or link baiting campaign since the direction of a campaign can change quickly.
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Making Link Bait and Viral Marketing Work - Part Seven PDF Print E-mail
Written by Jennifer Laycock, Search Engine Guide   
Tuesday, 15 May 2007
Today, we'll look at the need for scalability. The goal of link baiting is to send links and traffic. The goal of viral marketing is to build brand and send customers. But what happens when your link building or viral marketing campaign is so successful you find your server crashing and your inventory depleted?
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

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