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What if I told you that you could increase the effectiveness of your current marketing campaigns while, at the same time, decrease your company's impact on the environment—and that after an initial investment, you'd actually save marketing dollars. Would you jump at the chance? Your competition might have already.
In my last post we spent some time talking about 
Marketing automation. Though it may bring George Jetson-like images to mind, it's really a bit more down to earth than that.
When it comes to creating an effective landing page, one of the most important elements that marketers need to master is the element of relevance - making sure that the visitor finds what they're expecting once they click through your ad or organic search result.
When it comes to online media - like Web content, blog posts, landing pages and even email copy - there are two things to keep in mind:
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.