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Thinking of re-launching your Web site? Don’t even know where to start? Keep in mind that overhauling a site doesn't have to be a daunting task. Here are five items to think about to help you get started.
It used to be that one-way email communication was “the strategy”. But now consumers are expecting more from email communication. As an email recipient I know I do. Every time I get an email from a retailer I sing to myself “tell me something good”.
Be honest. How much of your day is spent in your Inbox? Responding to requests from others, fighting fires, trying to meet deadlines. And then, at the end of the day you wonder what you've really accomplished. When was the last time you carved out a couple hours to do something proactive that you've been putting off? Remember how much better it felt to look at what you accomplished that day?
When it comes to email marketing, the most successful marketers are those who segment their mailing list database. By doing so, marketers can tailor their messaging efforts to the most likely individuals who are interested in their different offerings. Mailing lists can be segmented on almost anything these days – the date the user opened the message, what link they clicked on within the message, members who have previously purchased, etc. Yet, more often than not, I see marketers send mailings to their entire mailing list.
I received an email last week from a well-known high street brand who probably ought to remain nameless. The 'From' address was clear and the design looked attractive. It was even nicely personalised – ‘Dear Mr Cooper’ it began. So far so good – but the impression was rather ruined by the first pargraph of content in which they were trying to sell me women’s underwear...
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.