Marketing News
| ||||||||||||||||||||||||||||||||||||||||
| ||||||||||||||||||||||||||||||||||||||||
| << Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >> | ||||||||||||||||||||||||||||||||||||||||
| Results 37 - 45 of 107 | ||||||||||||||||||||||||||||||||||||||||
- 1-800-768-2929
- Contact
Marketing Resources
| Home |
| Blogs |
| Articles |
| FAQs |
| White Papers |
| Newsletters |
| Glossary |
| Events |
| Contact |
When it comes to email marketing, the most successful marketers are those who segment their mailing list database. By doing so, marketers can tailor their messaging efforts to the most likely individuals who are interested in their different offerings. Mailing lists can be segmented on almost anything these days – the date the user opened the message, what link they clicked on within the message, members who have previously purchased, etc. Yet, more often than not, I see marketers send mailings to their entire mailing list.
I received an email last week from a well-known high street brand who probably ought to remain nameless. The 'From' address was clear and the design looked attractive. It was even nicely personalised – ‘Dear Mr Cooper’ it began. So far so good – but the impression was rather ruined by the first pargraph of content in which they were trying to sell me women’s underwear...
While doing research for a recent trip to Europe I kept noticing some of the small differences in language that come up. One of my favorite conversations was with a woman working for a car rental company. For a product as globally ubiquitous as the automobile, it's interesting how many parallel terms we have for the same thing. A 'bonnet' is a 'hood', a 'boot' is a 'trunk' and a 'lorry' is a 'truck'. I've known these terms for a while, but I did learn a new one - 'estate' is another word for a 'station wagon'.
Many people often mistake the terms deliverability and delivery. They are used interchangeably when in fact they are two different terms. This confusion of terms then causes problems when analyzing their reports and they tell their boss, "We have 95% deliverability", when in fact they are reporting delivery. Why does this matter? To begin, let’s review the definitions of the two terms.
A couple of readers sent me questions by email about the Lyris HQ Client Login
Flash Player Required Lyris HQ requires the most recent version of the Adobe Flash Player, a free browser plug-in.
|
Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.