Marketing News
Online Hype Print E-mail
Written by Yvonne Yuen   
Wednesday, 25 June 2008
Sold OutYou read about the latest must-have gadget, about how it’ll revolutionize your social life. You search for days online only to realize it’s still sold out. Am I talking about the Wii? Not quite. Not even the highly coveted Louis Vuitton Limited Edition purse. I’m referring to Amazon’s Kindle and Netflix’s Web-to-TV set top box (STB).
 
Calculating the Cost of Bounces from your PPC Campaigns Print E-mail
Written by Josh Aberant   
Tuesday, 24 June 2008
Bounce Costs & PPC CampaignsLet's continue our discussion of tracking the email deliverability costs of your pay-per-click (PPC) campaigns by exploring how to calculate the cost of user unknown bounces and complaints. 
 
A Local Search Primer Print E-mail
Written by Jeff Jones   
Monday, 23 June 2008

Local SearchLocal search is becoming more relevant and more prevalent as the big players like Google and Yahoo fine tune algorithms to account for localized sites and searches. Today I am going to focus on local search in relation to the larger search engines rather than the myriad of smaller engines that have also been making progress in this area.

 
The Form Debate Print E-mail
Written by Lindsay Kloepping   
Friday, 20 June 2008
Web FormUsing forms in an email has always been a hot topic for debate. Do we give our clients the ease of submitting their information on the spot and take the chance that their email client may have disabled or crippled the form to a point where the information won't reach us? Or do we take our chances by sending them an outside link where the forms are guaranteed to work but we may lose them in the clicking?
 
Looking at Somebody Else’s Paper Print E-mail
Written by Stefan Pollard   
Thursday, 19 June 2008
Looking at Somebody Else's PaperC’mon, admit it, you’ve done it too. From time to time everybody likes to peek at what other people are doing to get inspiration. As email marketers we spend almost as much time looking at our competition as coming up with new ideas on our own. We sign up for our competitors’ emails and all kinds of other email, looking at what we like and what we don’t from what we receive. Often we assume that because a large brand is doing something they must have thought it out and tested it to make sure it works, so we think we should do the same thing.
 
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