Marketing News
Looking at Somebody Else’s Paper Print E-mail
Written by Stefan Pollard   
Thursday, 19 June 2008
Looking at Somebody Else's PaperC’mon, admit it, you’ve done it too. From time to time everybody likes to peek at what other people are doing to get inspiration. As email marketers we spend almost as much time looking at our competition as coming up with new ideas on our own. We sign up for our competitors’ emails and all kinds of other email, looking at what we like and what we don’t from what we receive. Often we assume that because a large brand is doing something they must have thought it out and tested it to make sure it works, so we think we should do the same thing.
 
Intent 2.0 Print E-mail
Written by Daryl Michalik   
Wednesday, 18 June 2008
Intent 2.0Intent 2.0 refers to improved search marketing based on more precise knowledge of what users are looking for. But the question is: do we want it?
 
List Hygiene is a Deliverability Virtue Print E-mail
Written by Valerie Jones-Harvey   
Tuesday, 17 June 2008
List Hygiene“What’s the best way to increase my deliverability?” I don’t know how many times I've heard that question. Everyone wants an easy fix, but they don’t want to do what's right - which is: keep your list clean.
 
Occam’s Island Reports Print E-mail
Written by Jon Gibson   
Monday, 16 June 2008
Desert IslandAvinash Kaushik recently wrote a series of fun articles on his blog, Occam’s Razor, in which he investigated what would be the best single desert island Web analytics report. First he described his own favorite report, then he looked at the best reports as suggested by his readers.
 
Transactional Emails: The Chocolate Mousse Torte of Your Marketing Print E-mail
Written by Marilyn Latham   
Friday, 13 June 2008
Chocolate Mousse Torte“Email Marketing” can mean a variety of things besides the traditional email newsletter. The best email marketers think about their email marketing program broadly and realize that any email communication with a customer or prospect is a chance to market to them. One example is transactional emails.
 
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