Marketing News
I'm not sold on industry benchmarking - are you? Print E-mail
Written by Jon Gibson   
Monday, 19 May 2008
Industry BenchmarkingIn my last post, I wrote about content targeted ad networks like Google AdSense.  One point that I made is that content targeted ads tend to have lower conversion rates than standard PPC ads on search engine results pages.  Your mileage may vary, but this is useful data when you're beginning PPC advertising.  This comparison got me thinking of another comparison – benchmarked data.
 
Is Your Web Site Accessible? Print E-mail
Written by Chris Adams   
Friday, 16 May 2008
Accessibility, Usability & SEOWhen you think about accessibility, usability and search engine optimization (SEO) you might think it too difficult to achieve all three in your Web design.  However, if your Web page structure is designed the right way, then common usability techniques will also provide for many of the regulated accessibility needs, and both of those combined will provide for great SEO.
 
New Rules for Email Marketers Print E-mail
Written by Lindsay Kloepping   
Thursday, 15 May 2008

CAN-SPAM ActEarlier this week the FTC released an update to the "Controlling the Assault of Non-Solicited Pornography and Marketing Act" (CAN-SPAM Act) based on feedback from consumers, a broad representation of people in the online industry, as well as the commission's own legal experience.  The new rule provisions are intended to clarify some of the Act's requirements.  Here is a quick summary of the highlights for our fellow email marketers.

 
The Blockbuster Hollywood’s Been Waiting For Print E-mail
Written by Yvonne Yuen   
Wednesday, 14 May 2008
Gaming Dream Come TrueIf you don't know what GTA4 is by now, I doubt you're even reading this blog. Reaching $310 million in retail value in its first day of sales and $500 million by the end of its first week, Grand Theft Auto IV is not just every gaming exec's dream come true, its also the franchise that Hollywood yearns for.
 
Open rates - a thing of the past? Print E-mail
Written by Lindsay Kloepping   
Tuesday, 13 May 2008
Email Open RatesIn a previous blog I discussed the relevance of open rates and how with the introduction of image blocking and mobile devices the metric has become flawed.  While I stand by my statements and encourage you to look beyond the opens to the clicks and conversions, I think there is a valid place in our metrics for opens - that is, if we change our perception of what they truly are.
 
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