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That is the question a few of my clients have been asking lately. “Why should I pay for search engine traffic when I can just get it for free?” Is the economy REALLY that bad these days that people are questioning the value of paid traffic in the name of trimming marketing budgets?
A lot has been written on the importance of designing for images off, but the example email below really highlights the missed opportunities that many marketers face when they fail to design properly. This email from audible.com (my favorite audio book store) has both good and bad execution of image use.
Ah, the promise of data-driven marketing: boost marketing ROI by answering the question “I know half of my advertising budget is being wasted, I just don’t know which half…” It also helps you:
It’s Wednesday evening - do you know where your email newsletter is???
So your organization has agreed on a budget for your new Web presence, compiled and prioritized a wish list of functionality, selected a Web committee, appointed a key decision maker and project lead and of course, decided to outsource the project. These are all necessary first steps before selecting your Web Partner - that experienced, trusted organization that will understand your business goals and implement your project on time and within budget.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
Visit EmailLabs 
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.