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During my brief stint in Sales, I became directly familiar with a problem in measuring lead-generation campaigns. We were usually happy when Marketing generated lots of leads for us, but sometimes the leads were terribly unqualified. Culling through such poor leads wasted our time and kept us from following up adequately with the good ones.
“Where should I start and what should I do first?” These are two common questions that are posed upon me each day. The simple answer is to start at the beginning – setting up your account.
Search Engine Strategies (SES) San Jose was a great conference. First of all, I was able to walk to the show at the San Jose Convention Center from my office, which is always nice. Not only was it cool to take a stroll from my office through downtown San Jose to the Convention Center, but I actually found it easier to follow-up on customer questions than if I was going back to a hotel.
Oscar Wilde’s famous quote about the cynic who ‘knows the price of everything and the value of nothing’ is frequently trotted out - but mostly by people desperate to cover up the fact that they have no idea of actually how to measure value. The issue of how to assess the impact of what we do is something that has bedevilled marketers since the discipline was first invented but it’s still vitally important now.
I managed to spend most of the weekend playing Madden and College Football 2009 and I noticed that I really want a Snickers, the Pontiac G6 is a very cool looking car, and my thumbs are still sore. I also know that Transformers is coming out on Blue Ray early in September. How do I know all of this?
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
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