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First Impressions Are No Joke PDF Print E-mail
Written by Lindsay Kloepping   
Tuesday, 10 June 2008
First ImpressionsReturn Path recently published a great study outlining opportunities that are being missed by email marketers in their initial communications with their readers. The study revealed that 85% of companies failed to personalize the first email message sent to new subscribers. What's even more surprising is that the majority did collect such personal data at sign up but they didn't take the time to insert it into the greeting and body of their messages.
 
Meta Tag Primer PDF Print E-mail
Written by Jeff Jones   
Monday, 09 June 2008
Meta Tag PrimerThis week, let's discuss the basics of using meta tags in 2008. Things have changed since the days of spamming the search engine spiders with keywords and it's probably time for everyone to catch up.
 
Calculating the Deliverability Cost of PPC Leads - Part 2 PDF Print E-mail
Written by Josh Aberant   
Friday, 06 June 2008
Calculating Deliverability CostsIn my last post, I discussed how deliverability can be improved by tracking the effects of your Pay Per Click (PPC) generated data on the deliverability of your emails. This is done by attaching a source code to an email address that was generated by a PPC campaign, thus matching the email address to the specific PPC campaign. The next step is to add a deliverability cost into the PPC campaign costs by adjusting the value of the leads.
 
How Long Does it Take to Remember You? PDF Print E-mail
Written by Stefan Pollard   
Thursday, 05 June 2008
Forget-Me-NotI admit it, I’m horrible with names. To make matters worse, I attend a lot of conferences and trade shows where I meet a lot of people. To help people like me, event attendee’s are usually required to wear lanyards with a badge displaying the name of the person and company they work for in large print so I can read it at a glance.  Then, for each person I meet, I go through the drill of repeating their name over and over in my mind (or out loud if I can work it into a conversation without sounding too strange) so I won’t forget it. Five minutes later, I’m speaking with somebody new and the whole drill starts over again.
 
Testing - Make Sure No One Eats Your Lunch PDF Print E-mail
Written by Daryl Michalik   
Wednesday, 04 June 2008
Who's Eating Your Lunch?Testing is a critical component of successful online marketing. And Web analytics tools make it easy to track the performance results of your online campaigns. So if you’re not testing them, you should be aware that your competitors probably are, and as a result they may be eating your lunch.
 
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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

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ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

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HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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