Blog
Intro to Testing Your Search Engine Performance Print E-mail
Written by Jeff Jones   
Tuesday, 08 July 2008
Search Engine PerformanceEveryone always wonders how their Web site is performing in the search engines and how they stack up against their competitors. They often ask questions like: What is my ranking in Google? How are my competitors doing in Yahoo? How many sites link to us?  To help answer a few of these questions, this week I thought I'd provide some initial guidelines to follow when starting to test your site's performance in the search engines.
 
Can Online Businesses Benefit from High Gas Prices? Print E-mail
Written by Yvonne Yuen   
Monday, 07 July 2008
High Gas PricesWith gas prices rapidly climbing (along with food prices!), it’s pretty hard to watch the news without hearing about soaring prices and worse… inflation. So which online businesses may actually thrive under these circumstances?
 
Keep on Testing! Print E-mail
Written by Ghia Espino   
Friday, 04 July 2008
Email TestingMore often than not, someone will ask me what standards they should compare their email campaign performance to. For me, the answer is always the same, “I don’t recommend comparing yourself to other email marketers because there are too many variables for it to be a fair comparison.” Instead, I recommend testing and analyzing against your own marketing efforts and you will come to see that there is always a potential for growth regardless of what the industry standards are.
 
Branded Search: Who You Are vs. What You Do Print E-mail
Written by Andres Galdames   
Thursday, 03 July 2008
Branded SearchThere are two types of search engine consumers in this world: those who look for you by name and those who are looking for what you do. Unless your name is Nike, Coke or any other super well known brand burned into our collective psyche, I can confidently say that there are more people in this world who are looking for your products/services than there are who know you by name.
 
Let Readers Know What’s Coming… Print E-mail
Written by Stefan Pollard   
Wednesday, 02 July 2008
Television PreviewsI guess I spend a little too much time reading my email while watching TV, because TV was my inspiration for this post. I talk a lot about proper expectation setting and yet most of the time this topic is solely focused on the opt-in process and welcome email. I search hard for examples to showcase, or point out past clients I’ve worked with, when there are nightly examples available on every TV channel.
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Results 37 - 45 of 102

Lyris HQ Client Login

Flash Player Required

Lyris HQ requires the most recent version of the Adobe Flash Player, a free browser plug-in.

Get Adobe Flash Player.

Get Adobe Flash Player

Polls

What online technology is changing the nature of marketing the most?
 
Advertisement
 

LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

 Visit EmailLabs

ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

 Visit ClickTracks

HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

 Visit HotBanana

EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

 Visit EmailAdvisor

BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

 Visit BidHero