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Local search is becoming more relevant and more prevalent as the big players like Google and Yahoo fine tune algorithms to account for localized sites and searches. Today I am going to focus on local search in relation to the larger search engines rather than the myriad of smaller engines that have also been making progress in this area.
Using forms in an email has always been a hot topic for debate. Do we give our clients the ease of submitting their information on the spot and take the chance that their email client may have disabled or crippled the form to a point where the information won't reach us? Or do we take our chances by sending them an outside link where the forms are guaranteed to work but we may lose them in the clicking?
C’mon, admit it, you’ve done it too. From time to time everybody likes to peek at what other people are doing to get inspiration. As email marketers we spend almost as much time looking at our competition as coming up with new ideas on our own. We sign up for our competitors’ emails and all kinds of other email, looking at what we like and what we don’t from what we receive. Often we assume that because a large brand is doing something they must have thought it out and tested it to make sure it works, so we think we should do the same thing.
Intent 2.0 refers to improved search marketing based on more precise knowledge of what users are looking for. But the question is: do we want it?
“What’s the best way to increase my deliverability?” I don’t know how many times I've heard that question. Everyone wants an easy fix, but they don’t want to do what's right - which is: keep your list clean.
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
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ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.