| Click Fraud or Bad Ad? Using Web Analytics to Determine the Source of Problem Campaigns |
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| Whitepapers | |
| Written by Lyris HQ Staff Writer | |
| Thursday, 14 February 2008 | |
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Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.
EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.
ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.
Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.
EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.
BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.
This white paper explores the concept of problem campaigns, as well as click fraud and what you can do to prevent it. We also provide steps to identify poorly performing ads or campaigns, and the questions to ask that will help you determine if your clicks are malicious or simply ill-informed. Finally, we will outline how ClickTracks provides you with the information you need in order to make decisions regarding poorly performing ads.
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