| Seven Web Analytics Sins, and How to Avoid Them |
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| Whitepapers | |
| Written by Lyris HQ Staff Writer | |
| Thursday, 14 February 2008 | |
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This whitepaper outlines common errors in web analytics thinking and/or implementation and offers suggestions for a more positive outcome. This includes investing the time to truly explore the data, gaining insight into its cause and effect, and understanding the underlying data points while simultaneously filtering out the noise.

