| What about ad insertion on FiOS TV? |
|
|
| Blog | |
| Written by Yvonne Yuen | |
| Wednesday, 23 April 2008 | |
 Major kudos to AOL’s Platform-A for inking the deal with Verizon to manage all of its online ad inventory and most of its mobile inventory as well. Imagine a unified advertising strategy for online and mobile channels on a national and local level, especially for customers who subscribe to both Verizon Wireless and its high speed internet service.
What I’m waiting to hear more about is Verizon’s FiOS TV ad insertion capability. FiOS TV is the 100% digital TV service which Verizon delivers to its customers via a fiber optic network. There’s been much hype about the TV service but not much information on the actual ad insertion capability. With over 1 million FiOS TV subscribers since January 2008 and growing, this is definitely an attractive market for national or local ads, especially if it can be bundled with online and mobile advertising. Comments (0)
 Write comment
|
|
Subscribe to this comment's feed
| < Prev | Next > |
|---|
Visit EmailLabs 
