Josh’s Deliverability Blog PDF Print E-mail
Marketing News
Written by Josh Aberant   
Friday, 09 May 2008
DeliverabilityOver the past few years, marketers communicating via email have learned a new word that’s become ever more important to their success - Deliverability. While at first glance deliverability - inbox placement of emails - may seem like something that is only addressed in an email application, it actually spans many of the marketing systems that today’s savvy marketers use.


In my Deliverability Blog series, I’ll be discussing the ways that marketers can use the capabilities of all the Lyris HQ applications to monitor, manage and optimize their email deliverability:

  • With EmailLabs, we’ll discuss the many built-in deliverability functions and how easy they are to use;
  • With BidHero, we’ll learn how to understand and factor deliverability effects and costs into your pay-per-click (PPC) strategies;
  • With ClickTracks, we’ll explore the ways that web analytics stats can allow you to predict deliverability across different user segments;
  • With Hot Banana, we’ll consider all the ways that your Web site’s content influences the deliverability of your email campaigns.


Notice how I left out EmailAdvisor? That’s because with EmailAdvisor we’re going to turn the conversation around and see how this email focused tool can be used to improve your PPC, Analytics and Content Management decisions.

Welcome to my Lyris HQ Deliverability Blog!  Get ready to see the power that a unified suite of marketing applications can bring to your email success and, indeed, your overall sales and marketing success.

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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

 Visit EmailLabs

ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

 Visit ClickTracks

HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

 Visit HotBanana

EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

 Visit EmailAdvisor

BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

 Visit BidHero