| Get the Opt In |
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| Blog | |
| Written by Lindsay Kloepping | |
| Monday, 30 June 2008 | |
 Viral marketing is a great part of a strategy to build your lists. However, there are rules about how you can gather addresses based on viral marketing. I know it's a hard pill to swallow, but you can't just gather up and start sending email to all the addresses that your users forwarded messages to, regardless of whether they are available in your reports or not.
There are a few ways to go about collecting the referral addresses and remarketing to them but the right way to do it is to include an option for the forwardee to subscribe via the forwarded message. Often times this means having to send a slightly different message to the forwardees, but if your goal is to get them to sign up for your newsletter, then that should be a welcome trade off. Text such as: "This message was forwarded to you by XYZ user. If you want to subscribe to this newsletter, please go here." should be in the header of your message. It's an easy thing to accomplish that can yield big rewards in list growth. For more detailed informaton about list building, download our white paper "How to Grow Your Email Opt-In List". Comments (0)
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