| Basics of List Segmentation |
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| Blog | |
| Written by Vip Patel | |
| Tuesday, 15 July 2008 | |
 When it comes to email marketing, the most successful marketers are those who segment their mailing list database. By doing so, marketers can tailor their messaging efforts to the most likely individuals who are interested in their different offerings. Mailing lists can be segmented on almost anything these days – the date the user opened the message, what link they clicked on within the message, members who have previously purchased, etc. Yet, more often than not, I see marketers send mailings to their entire mailing list.
What happens after you segment? It is this step that is the most important. Here you wait for the clicks and opens to trickle in. If you did it right, you should see far more interest and higher open rates than previously experienced without segmentation. You will more than likely have fewer bounces and in turn a better list of people who really do want to receive your emails. By the way, segmentation is also a good practice when you are ramping up a new IP or second IP. In this case, we recommend using segments by sending to your most recent clickers and openers first in order to secure a good sender’s reputation with the internet service provider (ISP) as quickly as possible. Comments (0)
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