Show me the money! Print E-mail
Blog
Written by Lindsay Kloepping   
Monday, 21 July 2008
The ROI of Email MarketingEcomony slumping? Time to turn up the heat on your email marketing campaigns! Email marketing is by far one of the best bang for your buck communication mediums. In fact, studies conducted by Jupiter, MarketingSherpa, DMA and the like have shown that for every dollar spent on email marketing you can expect to see an estimated $48.29 in return!


I don't know about you, but if I could make $48 in profit for every $1 I spend, I’d jump on that wagon quick! 

Just a few days ago the Email Experience Council (EEC) published a blog post highlighting 4 tips for email marketing in the downturn, including how to:

  • re-engage the interest of inactive customers
  • leverage the power of automated drip campaigns
  • test different ways to monetize your data
  • measure your email marketing ROI to build a business case to increase your budget

It's well worth a read: http://blog.emailexperience.org/2008/07/seizing_the_email_opportunity.html

 

Comments (0)Add Comment

Write comment
quote
bold
italicize
underline
strike
url
image
quote
quote
smaller | bigger

busy
 
< Prev   Next >
[ Back ]

Lyris HQ Client Login

Flash Player Required

Lyris HQ requires the most recent version of the Adobe Flash Player, a free browser plug-in.

Get Adobe Flash Player.

Get Adobe Flash Player
Advertisement
Advertisement
 

LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

 Visit EmailLabs

ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

 Visit ClickTracks

HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

 Visit HotBanana

EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

 Visit EmailAdvisor

BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

 Visit BidHero