Preparing your data for an email send is very similar to the preparation for a job interview. You make sure your suit is pressed, your hair is clean, shoes are polished, and your resume is clear and concise. Just as well, you should make sure your data is subscribed, it is active, it is constantly watched, and that you don’t feed old junk to the ISPs. 

Think of your data as the person trying to get into the position and the ISPs as the daunting interviewer judging your every movement - if you make a good impression there’s a great possibility you can increase your salary/generate that revenue.

So, just as you would go into the interview with your company research done, you have to make sure your data introduces itself to the ISPs like it also knows what they are looking for. So let’s be blunt for a second. ISPs want you to know the industry. They need you to have a filtered list; everyone should be subscribed, older members should be active, and they need to know you are constantly watching who comes in, who stays in, and who gets out. If you take the time to prepare this before the interview, the chances of you getting in the inbox and staying in the inbox become greater and greater. And with emails in the inbox, there’s a higher possibility people will open, click-through, and generate that revenue.

Alright, now they know you’ve done your research, but what about your resume? Is it cluttered with too much information? Do you really need to tell them you got an A+ in Physical Education? Let’s just say, NO. Inevitably however, this makes your resume much smaller and you’ve got far less information – but by the same token all that you keep in is relevant.  Just like your data. It may shrink because you’ve done your filtering, but any ISP will appreciate that you’ve taken the time to do the filtering yourself, and kept it off of their hands. It may surprise you, but ISPs do look at the ratio of good data to bad data – bad data being things like invalid addresses, spam complaints, inactive inboxes, etc. The algorithms behind ISPs are complex, and any number of events can trigger them to have negative views. But if you don’t trigger them to be alarmed, they'll have no reason to get security to escort you out. If you’re interviewing, that’s the last thing you’d want to happen, so why not have the same feeling with your email practices. Get in, stay in, and generate that revenue.

Once you’re in you want to stay in. So what's next? It’s simple - excel in your job, keep up with all the new teachings, be proactive and eventually they’ll be forced to promote you with a higher salary. Simply stated, if you apply the same practices with your emailing efforts, you can continue to be fruitful and generate that revenue!

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