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Monitor Feedback to Boost Deliverability (ClickZ E-Mail Delivery Column)

Wednesday, 17 January 2007

Wise feedback management helps nurture email's most valuable quality: providing direct communication between you and your customers or subscribers. This article explains how and why you must pay attention and where you might be overlooking important feedback.

How you manage customer feedback probably won't ever make the conventional wisdom's top 10 list of strategies to boost deliverability. That's too bad, because wise feedback management helps nurture e-mail's most valuable quality: providing direct communication between you and your customers or subscribers.

Click here to read full article on ClickZ

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