Unsubscribing: Get More Out of "Goodbye" (ClickZ E-Mail Delivery Column) Print E-mail
Wednesday, 16 August 2006
Article reviews research from EmailLabs' 2007 unsubscribe survey and outlines areas where marketers can use the unsubscribe process either to retain opt-outs or refine and improve their email programs.

 

Unsubscribes are a way of life in e-mail marketing, but don't take them for granted. Instead, use unsubscribes to improve your e-mail program and learn how to keep more of your subscribers around.

Click here to read full article on ClickZ

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