This is an exciting time for email marketers. Email is more popular than ever in this down economy for its cost-efficiency, immediate results, and high ROI. At the same time, we're also seeing the rise of social media as a powerful tool. On its own, it can be used to communicate with your target audience much like email marketing. In fact, some even wonder whether social media will make email marketing obsolete.

I had the pleasure of meeting Jonathan Boutelle, cofounder and CTO of SlideShare.net, while attending ad:tech San Francisco last month. We started talking about integrated marketing and how I have been using SlideShare on my LinkedIn profile. One thing quickly led to another and we decided to do a brief video interview for LyrisHQ.com.

Are you a marketing professional, but have no idea where to begin with mobile marketing? You’re not alone. You know it’s a powerful platform and you want to at least test a program. But you need a little guidance on how to get started with this high-impact medium.