This white paper explores the concept of problem campaigns, as well as click fraud and what you can do to prevent it.  We also provide steps to identify poorly performing ads or campaigns, and the questions to ask that will help you determine if your clicks are malicious or simply ill-informed. Finally, we will outline how ClickTracks provides you with the information you need in order to make decisions regarding poorly performing ads.

Download this whitepaper (790KB PDF)

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