Discover seven key metrics needed to optimize your paid search marketing efforts.

Learn how to:

- Optimize your PPC spend
- Increase relevance & reduce costs
- Bid less & get higher search results

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This whitepaper outlines common errors in web analytics thinking and/or implementation and offers suggestions for a more positive outcome.  This includes investing the time to truly explore the data, gaining insight into its cause and effect, and understanding the underlying data points while simultaneously filtering out the noise.

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This white paper explores the concept of problem campaigns, as well as click fraud and what you can do to prevent it.  We also provide steps to identify poorly performing ads or campaigns, and the questions to ask that will help you determine if your clicks are malicious or simply ill-informed. Finally, we will outline how ClickTracks provides you with the information you need in order to make decisions regarding poorly performing ads.

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In this whitepaper we describe the critical first-tier efforts you can make to optimize your messages’chances of reaching your list members, as well as the second-tier actions you can take to help your messages get to recipients’ inboxes.

Download this whitepaper (80KB PDF)