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It’s likely you have heard the phrase “content is king” (or “queen,” to be fair). This thinking is especially true today when you consider how easy it is to find, consume, interact with and share valuable content on the Web with personal devices, including computers and mobile phones. Web 2.0 content and services have simplified and scaled how people live, work, play and learn.
Avoiding the spam filters is essential to the success of email marketing. But do you know how to do that in today's environment? Do you know the most recent laws and best practices to keep your email marketing legal and ensure it gets delivered to the inbox of your intended recipients?
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Spam traps and spam complaints are two of the most glaring indicators that an email marketer may not be legitimate, and they can quickly convince ISPs to evict you from the inbox. Learn how to sidestep these email-deliverability trouble spots and protect your sender reputation.
Despite the trendiness of social-media channels such as Facebook and Twitter, a whopping question lingers: Does marketing on these sites drive revenue or other measurable results? Learn how to treat your social-media forays as more traditional marketing campaigns, so you can begin to muscle through the hype and establish a baseline of actual concrete results.
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