Email Marketing
Email-Marketing Tips for a Down Economy
By Erick Mott
 It's an open secret that email marketing is the highest ROI tool at a marketer's disposal. It's more cost-effective than direct-mail, paid search and a wide array of other tactics. So it's no surprise that email is seeing even more action than usual now that the economy's officially in recession and marketing budgets are flat or decreasing. Here are a few tips on what to do – and what not to do – with your email program.
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Delivering in a Downturn: How Online Marketing is Ripe for the Times
This webinar by the American Marketing Association and Lyris details how to be proactive, agile and ready for change during these tough times.
Date: Thursday, Jan. 15
Time: 1 pm ET/ 10 am PT
Duration: 1 hour
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Register for
Webinar |
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Integrated Marketing
Making Smart Marketing Decisions
in a No-Budget No-Man's-Land
By Blaine Mathieu
 You only need to glance at a newspaper headline or catch 30 seconds of CNN news to realize that we are in one of the most challenging economic times in recent history. As the CMO of Lyris, I've had to tackle the same tough issues you're facing at your own businesses, and my company is looking to me to make the smartest marketing decisions during this tough time.
The one thing that I keep reminding myself of, even when times seem stressful, is how good we have it from a measurability perspective.
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About Lyris HQ
Lyris HQ combines email marketing, Web analytics, landing-page creation and PPC bid management into one integrated, hosted solution.
>> Request Demo
"As a professional services firm that provides customer performance management solutions to our clients, the Lyris HQ Agency Edition is a wonderful offering to help our clients find their best customers. We evaluated many offerings and Lyris HQ was the most flexible, user-friendly offering available."
>> Take Product Tour
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Search Marketing
The 10 Most Common Ways
to Waste a Lot of Money on PPC
By Joy Brazelle
 Over the past few years of working with many clients to understand how effective their pay-per-click campaigns are (and often figuring out how to get them to perform better), I have compiled my top 10 list of ways that many marketers blow their budgets on PPC.
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Seasons Greetings
Thank you for Reading our Newsletter
One of the joys of the holiday season is the opportunity to say thank you and to wish you the very best. We hope the new year will bring you and your loved ones cheer, good health and much prosperity.
>> View our holiday card |
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