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Intevation Report - Best Practices in Email Marketing
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        December 2007
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Optimization
Unsubscribing in 2007: Marketers Can Get More Out of Goodbye

By Stefan Pollard

Here's what our survey of unsubscribe policies and practices among email marketers turned up in 2007:

The good news is that almost all are complying with best practices about giving customers the opportunity to unsubscribe from their mailings, making it easy to find and use the unsubscribe link and honoring that unsubscribe relatively expeditiously.

However, marketers can do so much more to learn about their customers from the unsubscribe process and to offer alternatives that would retain them as customers somewhere within their databases. Click to Continue.

Full Article | Email Feedback

Previous Optimization Article
10 Quick Fixes to Optimize Holiday E-Marketing

           Editor's Note
Dear <First Name>,

This month, we present the results of our new survey measuring marketers' attitutudes, practices and experiences with the all-important unsubscribe process. See how you stack up against your fellow professionals: do you make the grade or have room for improvement?

Stefan Pollard
Editor
Delivery Trends
How to Ruin Deliverability in 10 Easy Steps

By Stefan Pollard

Email professionals like me talk all the time about the best practices senders must employ to improve their programs. But, time and again, I see marketers ignore this advice and make the same old mistakes. They then get lousy results and blame it on service providers or ISPs. So, I'll spare you another lecture. Instead, see my ClickZ column with my list of the top 10 sure-fire ways to ruin your deliverability, and hope you don't recognize yourself on it. Click to Continue.

Full Article | Email Feedback

Previous Delivery Trends Column
Why Segmentation Makes Sense

           EmailLabs News
Lyris, Inc. Launches Lyris HQ - an Integrated Platform Offering Single Sign-on for Core Marketing Technologies

Lyris, Inc. Launches BidHero Campaign Management Solution

J.L. Halsey Announces Name Change to Lyris, Inc.
Stat Watch
Email Marketers Set Cyber Monday Record

The Monday after Thanksgiving in the U.S. is continuing to grow as a counterpart to Black Friday, with 52% more retailers sending promotional email that day, according to data gathered by the email-marketing blog Retail Email:

Number of retailers in survey who sent Cyber Monday promotions
2007: 67%
2006: 44%

Number who sent promotional email the Sunday before:
2007: 25%
2006: 12%

Source: Chad White, Retail Email.
           Recent Articles
Optimizing the Unsubscribe Page

What's Your Email List Hurdle Rate? Understanding the Effects of List Churn and Fatigue

The Numbers are In on Email Subscriber Inactive Rates

Capture More Customer Data with Profile Update Pages
Ask EmailLabs
Brand Name In Subject or Sender Line?

Question: If I put my company or brand name in the sender line of my email message, do I have to repeat it in the subject line in order for people to see it and open it and know it's from me?

Answer: Not necessarily, but you need to test your sender line to make sure your name will show up that way in most email inboxes. Email clients handle the sender line in different ways. Some will use whatever you specify, but others will force your email addresses by default. Click to Continue.

Full Answer | Got a Question? Ask EmailLabs

More Email Marketing FAQs

           Feature Profile
Lyris HQ: Introducing a Truly Integrated Marketing Platform

Lyris HQ is a single marketing platform that provides a "one-stop shop" for managing and analyzing effective online marketing campaigns.

Download the brochure (PDF).
About EmailLabs
EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 650 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of Lyris, Inc. (LYRI.OB).

For more information, visit www.emaillabs.com or call 888-465-9747.
 
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