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Intevation Report - Best Practices in Email Marketing
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    July 2007
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Optimization
3 Tips to Build Word of Mouth

By Stefan Pollard

In any marketing medium, referrals are your best source for business growth and vitality. One person who spreads the good word about you to their friends and family does an agency's worth of your advertising, marketing and public relations. When your "talker" is a solid-gold trusted source, you can see why you need to do everything you can to encourage your readers to talk about you. Read Full Article.

Full Article | Email Feedback

Previous Optimization Article
Three Strategies to Find the Right Frequency

Additional Resources:
       Editor's Note
Dear Reader,

What are you doing to build good buzz about your business? If you're like many email marketers, not a whole lot. A study EmailLabs did last year found that relatively few marketers do much to encourage their email readers to forward content to friends. Too bad, because referrals from trusted sources are one of the best ways to help your company grow. This month, we outline what a good forward-to-a-friend program should include and, importantly, the dangers to avoid.

Stefan Pollard
Editor
Delivery Trends
How Spammy Subject Lines Hurt Delivery

By Stefan Pollard

How good are you at detecting spam just by reading the subject line? In this article, I lay out six subject lines. One is from a permission email marketer; the rest are from spammers. See if you can tell the difference! It's a fun test, but it has a serious point: If you can't tell the permission email from the spam by looking at the subject line, your own subject lines may be just as confusing to your readers. And if they can't tell, they'll treat you like the spammer they think you are. Read Full Article.

Full Article | Email Feedback

Previous Delivery Trends Column
Get Over Getting Blocked

       EmailLabs News
EmailLabs, an Email Marketing Solution from J.L. Halsey, Adds Republic of Tea, VSP Vision Care, Others to Client Roster

Marketers for J.L. Halsey's Lyris Technologies, EmailLabs and ClickTracks Brands Named as Finalists in 2007 American Business Awards
Stat Watch
E-Marketers Advancing Their Tactics

An Internet Retailer survey found email marketers are taking positive steps to improve their email marketing effectiveness and boost deliverability:

79.1%: Feature the company name prominently in the message "from" line

64.0%: Keep key message points high up in the message body to be seen when the message is viewed in the preview pane

63.7%: Say they are trying to create the right mix of graphics and content in the message.

62.0%: Say they watch the message size to avoid sending messages that consume too much bandwidth.

56.6%: Segment mailing lists by one or more demographic factors, including age, sex, income and buying history.

Source: Internet Retail Survey on Email Marketing, May 2007
       Recent Articles
11 Tips to Make Your Email Messages Meaningful and Relevant

13 Quick Tips for Creating a Successful eNewsletter

Your 10-point Email Check-Up Plan

How to Grow Your Opt-In List: The Ultimate Guide

Three Strategies to Find the Right Frequency

8 Tips for a Stronger Call to Action
Ask EmailLabs
Why Do ISPs Keep Blocking My Images?

Question: We took a lot of time to create an email message template that uses a lot of color and images because we read that HTML converts better than plain text. But all that work is wasted because the big ISPs like Yahoo! and Hotmail block everything but static images. Why are they doing this and what do I have to do to get them to show my images?

Answer: This is an issue that marketers are just going to have to accept and try to work with for now. The ISP's main goal is to protect their customers, not to deliver your email, even if their customers requested it. Read Full Answer.

Full Answer | Got a Question? Ask EmailLabs

More Email Marketing FAQ's

       EmailLabs Events
ClickZ Specifics: Email Marketing
Oct 2, 2007
New York, NY

DMA 2007
Oct 13-18, 2007
Chicago, IL
About EmailLabs
EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 600 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of Lyris, Inc. (OTCBB:JLHY).

For more information, visit www.emaillabs.com or call 888-465-9747.


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