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Intevation Report - Best Practices in Email Marketing
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    June 2007
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Optimization
Three Strategies to Find the Right Frequency

By Stefan Pollard

What happened the last time you scored an email marketing home run? Maybe you tripled your open or conversion rate, or boosted the average order by 20%. What was the most likely response from your boss?

"Great! Let's send it out again!"

It's classic front-office thinking: A little is good, so a lot is even better. Unfortunately not, especially for email marketing. The research shows that over-mailing a list leads to apathy, unsubscribes or even spam reports. Read Full Article.

Full Article | Email Feedback

Previous Optimization Article
8 Tips for a Stronger Call to Action

    Editor's Note
Dear Reader,

Success typically breeds success, but not always so in email marketing. One campaign might go like gangbusters, but if you decide to capitalize on it by sending more mailings, your subscribers could revolt. This month's Optimization article outlines strategies for finding the right frequency and avoiding the perils of both sending too little and too much to your list.

Stefan Pollard
Editor
Delivery Trends
Get Over Getting Blocked

By Stefan Pollard

Most marketers don't understand what a blocklist is, how they ended up on it, and, most importantly, how to get off it. They view the group behind the blacklists as the enemy. Tempting as that impression might be, it's simply wrong. In my regular ClickZ column, I explain what blocklists are, how you could end up on one and how to resolve the problem and restore both your sender reputation and delivery rates. Read Full Article.

Full Article | Email Feedback

Previous Delivery Trends Column
Monitor Feedback to Boost Deliverability

    EmailLabs News
EmailLabs, an Email Marketing Solution from J.L. Halsey, Adds Republic of Tea, VSP Vision Care, Others to Client Roster

Marketers for J.L. Halsey's Lyris Technologies, EmailLabs and ClickTracks Brands Named as Finalists in 2007 American Business Awards
Stat Watch
Spam Angst Reduced

The Pew Internet and American Life Project reported survey results are giving email marketers and publisher a reason to grin: Americans seem to be less bothered by junk email than they were four years ago.

18%: Spam is a big problem (25% in 2003)
51%: Spam is annoying (57% in 2003)
26%: Spam is not a problem at all (16% in 2003)

More Americans say they can tell good email from spam:

68%: Almost never unintentionally open spam (63% in 2003)
27%: Sometimes open spam email by accident (34% in 2003)

More users say they can manage email better:

71%: Use outside email filters
41%: Use their own filters
44%: Worked to make their email address harder to find
51%: Check junk-mail folders at least occasionally
46%: Never check bulk folders

Source: Internet Retailer Survey Report on Email Marketing, 2007.
    Recent Articles
Strategies for Expanding Your Email Programs

How to Calculate the Potential Impact of Increased Email Frequency

Calculating the Cost of Increased E-Mail Frequency, Part 2

Your 10-point Email Check-Up Plan

Six Steps to a Happier Holiday Season

How to Grow Your Opt-In List: The Ultimate Guide

Email Admin Center - The New Standard in Email Messages
Ask EmailLabs
More Out of Transactional Emails?

Question: I want to juice up our transactional emails so we can get some marketing mileage out of them, because they have a better open rate than our regular newsletters. What can I do that will keep them legal under CAN-SPAM?

Answer: Transactional emails represent an untapped resource because recipients look for them and open them more often, as you have said. You have some latitude to add some marketing content to emails sent to confirm a purchase, registration, bill payment or other transaction. But remember, the primary purpose of the email must be to provide the transactional information. Read Full Answer.

Full Answer | Got a Question? Ask EmailLabs

More Email Marketing FAQ's

    Lyris, Inc. Corner
ClickTracks:
Visual Web Analytics

Click Fraud or Bad Ad? Your pay-per-click budget can quickly be exhausted if problematic situations are left unchecked. The two main areas of concern are click fraud and poorly performing ads. Learn how ClickTracks differentiates between them in this white paper.
About EmailLabs
EmailLabs is a leading provider of high performance email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 600 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY).

For more information, visit www.emaillabs.com or call 888-465-9747.


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